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Research Papers

Geoportals: An Internet Marketing Perspective

Authors:

P A J. van Oort ,

Wageningen University, Centre for Crop Systems Analysis, Department of Plant Sciences, P.O. Box 430, NL 6700 AK Wageningen, The Netherlands
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M C Kuyper,

M.C. Kuyper, Wageningen University and Research Centre, Centre for Geo-Information, P.O. Box 47, 6700 AA Wageningen, The Netherlands
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A K Bregt,

A.K. Bregt, Wageningen University and Research Centre, Centre for Geo-Information, P.O. Box 47, 6700 AA Wageningen, The Netherlands
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J Crompvoets

K.U.Leuven, Instituut voor de Overheid, P.O. Box 3609, BE-3000 Leuven, Belgium
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Abstract

A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these ideas are already applied in practice through a survey among 48 geoportals worldwide. Results show in many cases positive correlation with trends in visitor numbers. The ideas can be useful for geoportal managers developing their marketing strategy.
DOI: http://doi.org/10.2481/dsj.008-013
How to Cite: J. van Oort, P.A. et al., (2009). Geoportals: An Internet Marketing Perspective. Data Science Journal. 8, pp.162–181. DOI: http://doi.org/10.2481/dsj.008-013
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Published on 30 May 2009.
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